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Difference Between Content Writer And a Copywriter

Updated: Apr 8

For those who belong to the writing business, the confusion on people’s part regarding content writing not being any different from copywriting is no news.


Even after the industry progressing exponentially over the past decade, there still happens to be a lot of dilemmas around the two absolutely different forms of writing.


However, both forms of writing are totally different from each other and we’d take a leap forward and say that on most occasions, none of them has anything to do with the other.


So let’s take a closer look at what exactly is the difference between copywriting and content writing.



What is Copy Writing?


Copy-writing is a shorter form of writing and it mainly focuses on a direct, short-term goal with big returns. The main focus of copywriting lands on writing advertisements, generating sales, writing letters, sales emails, PPC, landing pages and more.


As mentioned earlier, Copywriting is mostly used for generating sales and to do instant marketing or branding of a company, which means copywriting is directly related to generating revenue.


Unlike content writing, copywriting is more straightforward this means that it’s meant to hit the product in the targeted audience's mind and lure them to buy it. This format is also used to create brand awareness between the audience and create a brand identity that sticks to them for years.


Copywriters are also responsible to make the customers stay loyal to the brand and for this, they use some intelligent tactics and running or designing a campaign is one of them.


Thus, Copywriters turn the traffic into leads by their writing.


Some of the best copywriters of all time..


  • David Ogilvy

  • Joe Coleman

  • Laurence Blume

  • Brian Clark

  • Demian Farnworth

  • John Forde

  • Gary Bencivenga

  • Clayton Makepeace

  • Joseph Sugarman

  • Piyush Pandey


What is Content Writing?


Content writing as we all know is a longer form of writing. A content writer writes blog posts, social media posts, emails, white papers, e-books and other savvy materials. A content writer’s main goal is to inform or make people aware of the attributes of the brand. Unlike copywriters, content writers mainly write or produce content according to the SEO perspective and they work for a long term strategy. The main job of a content writer is to drive traffic.


Some of the best content writers

  • Bhavik Sarkhedi

  • Jeff Goins

  • Jay Baer

  • Andy Crestodina

  • Lee Odden

  • Katie Martell

  • Andy Crestodina


Hence, both forms of writing differ from each other in more than one ways. May it be their writing format, the aim of writing or even the length of writing.


Copywriting can be defined as persuasive writing with a specific objective in mind to make your TG take a certain action. While content writing is long-form content that is specifically meant to educate the reader about a certain topic and influence them with a certain piece of information. Unlike copywriting, content writing does not always mean writing for revenue generation.


It could be simply to drive the traffic on a certain website via the provision of interesting content directed towards the target audience. Copywriting, on the other hand, is always directly or indirectly linked to revenue generation. It may be selling a product or even an ideology.


Therefore, these are some of the key differences between content writing and copywriting. We hope reading this piece of ‘content’ brought you some clarity over the topic and shall be useful.


That’s all for this one folks!!


Stay tuned for more interesting topics like this.


About Niksun Ad World Inc.


Niksun Ad. World Inc. is one of the best digital marketing and advertising agencies in ahmedabad that has been connecting more than 200 brands to their customers since 1993. We at Niksun incorporate accurate marketing, branding, creative innovations and experiential advertising history to help power your brand from a thought to the homes and hearts of your customers.

Get in touch for a free consultation on creative@niksun.in or call on +79 26402971 | +79 26407971.


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