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How Food Brands Can Increase Sales Through Creative Packaging?


Do you own a business related to food or about to start it? Then you must have focused on the packaging part of it right!? If you haven’t, then it is time you start thinking about it because your packaging and the way you present your product is the first key to impress and attract the consumer in the food business.


Here are some of the ways to increase your food sales in 2021 through food packaging.


We all know that the pandemic has impacted the packaging industry, design and food-related industries a lot. While the packaging of your products creates a strong brand identity it also plays a proactive role in attracting customers to your brand. The first thing a consumer notices while shopping is the packaging. So we can say that packaging is that bridge between you and the consumer. That is how you can increase your sales in 2021 and reach the revenue that you lost in the covid-19 pandemic.


Here is how you can increase your food sales through creative packaging in 2021.


  • Protective Packaging Design

  • Sustainable Packaging Material

  • Soulful Copy And Design

  • Clean Typography

  • Attractive Photography


  • Protective Packaging Design


After 2020 the demand for this kind of packaging has increased. Carry-out or To-Go meals and beverages are more prevalent, grocery delivery and e-commerce orders have increased as well.


Products are getting shipped more than and consumers are more attracted towards the packaging that is protective and attractive.


  • Sustainable Packaging Material


After the pandemic people are getting more attracted towards the packaging that looks and feels natural. The material of the product matters a lot as it directly affects the environment.


Plastic and other materials like that are a big turn off. People prefer natural materials such as cardboard or Mycelium mushrooms that are more relatable. The design on such packaging should be minimal and attractive. Using pastel colors on such packaging will turn out to be the winner.


  • Soulful Copy And Design


As the rate of anxiety and depression have increased in the year 2020, it can be helpful to people to have a creative copy that reassures consumers that things will be fine soon in some way or have some positive note added in it. With this, it will be beneficial if the design of your product and packaging is soothing.


Food is where the cultures meet. Make it feel personal.. Add some homely feeling in the packaging that makes the one feel warm.


  • Clean Typography


Due to COVID, people shop for the essential things they need only, Spending time in the shops and malls going through each product or item is not the thing anymore. People get in and out of the stores quickly, and in situations, it’s important that your product stands out and grabs the attention.


For this, it’s important that your product packaging holds and clean fonts that are visible. The typography should be such that it grabs the attention. The minute the consumer has to find what the product is for, you double the chances of losing him/her.


  • Attractive Photography


An exotic picture of food is enough to make someone hungry. Photography is the biggest player when it comes to the food and culinary market. Add an amazing and big picture of your food product on the packaging, this way the consumer will not only feel the need to have it but will also be able to see what the product is and how it looks even from a particular distance, especially at the time when people have consumed outside food hardly.. This is the best way to lure them.


These are some of the many ways to increase food sales through attractive and creative packaging designs in 2021. Try one of these and see if you make a place for yourself in the list of the world’s leading food brands in 2021 or not.



About Niksun Ad World Inc.


Niksun Ad. World Inc. is one of the best advertising agencies in ahmedabad that has been connecting more than 200 brands to their customers since 1993. We at Niksun (creative agency in ahmedabad) incorporate accurate marketing, branding, creative innovations and experiential advertising history to help power your brand from a thought to the homes and hearts of your customers.


Get in touch for a free consultation on creative@niksun.in or call on +79 26402971 | +79 26407971.


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