• Kapil

Top reasons why your business needs branding

Updated: May 10

What is Branding?


“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (According to American Marketing Association).


Reasons why Branding is important:


Branding is important for every business. It creatively helps in communication and accelerates promotion. But it can be challenging to know the exact steps to take, in order to improve your business and make your brand stand out.


A remarkable visual brand, when created strategically, can lead to attracting your ideal clients and scaling your business. It attracts your target audience, increases sales leads, drives promotional activities and enhances shareholder's value.


Brand building and branding both are the nuanced art of actively shaping your brand. With creativity, skill and strategy, a brand can establish an identity and sustain an image that sets itself apart from the competition and sparks a connection with its audience. 


Effective branding is what gives you a reputation and, ultimately, a future. Because of the importance of branding, businesses and organisations should build a strong brand right from the start so they can consistently maintain it as they grow. They create a historic legacy and brilliant top-of-the-recognition positioning. Look at the old yet iconic global brands like TATA, Coke, McDonalds, Nike and many of them likewise. These brands certainly utter their consistency of trust and their visual identity, logo, appeal, colors, symbols, taglines, brand philosophy and value proposition became a legacy.


Branding builds an emotional connection. This connection is a gradual process which happens with time, and it starts by establishing a good reputation through  its brand personality and brand proposition , letting your audience get to know you and ultimately finding  memorable ways to communicate.


It gives a sense of confidence and edge, takes guts, strategy, intellect and sometimes risk to be different. But, it also drives brand awareness, in order to retain old customers and attract new ones. It also involves evolution and gives new direction to your company's working culture and its continuous improvement towards delivering results and generating growth.


At the end of the day, your brand is a business, an ethical business, and it deserves a landmark and glorious sustaining future. It has to be visually powerful and has to have an influential audience connect. That’s why well-established brands create sizable revenue.


So, by now we have come to know that creating a brand and nurturing its identity is immeasurable. Companies, organizations, individuals, and businesses must understand the importance of branding. It is an unprecedented part of their routine business operations.


Niksun Ad. World Inc.’s brand building and branding process is an extremely collaborative process between the agency and the clients. We as a brand strategist help you build & position your brand. We help your brand stand out from your competitors, influence your audience's perception, set out concrete goals and stay at top of your customer's minds through powerful branding.


The idea is to uncover current brand and un-brand perceptions and future brand potential. Niksun’s unique branding process is entrenched in years of real world practice with successful results.


For example, Laxmi Toor Dal "Dana Dana Swad Ka Khazana", Shree Cement "India's first Jang Rodhak Cement", Vir Laminates "Ab ye makan ghar lagta hai", Miraj Parathas "From factory to home", Lubi Pump "Aakhir dil bhi pump hai na" etc.


Before any creative execution or strategy generation, we do an extensive research. It includes market research, expansive brand surveys, competitive and market analysis, focus groups, and stakeholder involvement.


We find qualitative measures to be the most important type of research we gather on any brand building project.


This stage leads to the initial development of the brand strategy including the company’s vision, mission, logo, positioning, tagline/baseline, brand archetype and key attribute (values) development. After various revisions and critiques, the brand strategy is formalized and will lay the foundation for all future marketing communications.


Following the approved brand building strategy, Niksun's team begins the creative stage with conceptual designs of the brand including a style board to visually represent the company’s brand moving forward. 

Let's brand it!


About Niksun Ad World Inc.


Niksun Ad. World Inc. is the leading branding agency in ahmedabad that has been connecting more than 200 brands to their customers since 1993. We at Niksun incorporate accurate marketing, branding, creative innovations and experiential advertising history to help power your brand from a thought to the homes and hearts of your customers.


Get in touch for a free consultation on creative@niksun.in or call on +79 26402971 / +79 26407971.



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