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What is Advertising? A Complete Guide to Advertising in 2020

Updated: Apr 8, 2021

One of the geniuses in advertising Jef l. Richards once said, “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.” 

Advertising is the strongest tool for the business of any manufacturer or company. The fact is that advertising has been around for probably a couple of hundred years in the form we would recognize it today. 

With the passage of time, the advertising industry is also evolving at a remarkable pace. The ways of advertising the products or the services have changed or at least had a great impact on. Like Online Advertising. From the launch of the e-mail, the boom of the Internet and Social Media to the news channels that arrived and are changing every day. It plays an enormous role in our business lives. A role that deserves to be acknowledged and appreciated.


Advertising - The technique or practice used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised. It should also raise a brand’s public profile and enhance the advertiser’s image.

Advertising involves promoting a good that is for sale, to support various charities, or to vote for political candidates etc. The main intention of advertising and branding through advertisements is to influence the end-users in buying the products or services. Many companies employ advertising in traditional media, such as newspaper ads, magazine ads, TV commercials, radio ads, billboards and banners. New media forms of advertising include social media ads, promotions and influencer partnerships.

We at Niksun Ad. World Inc. makes a point that there is a highly structured and coordinated planning process for each and every client which decides the campaign’s strategy and objectives, identifies the target audience and sets the budget. It may vary from one campaign to another. Advertising agencies make the strategy which determines what the advertiser wants to say, how they want to say it (the ideology behind the message and the narrative used to convey it), where and when they want to say it, in which medium, and how much it will cost. 

Social media advertising has changed the whole way of looking at the industry. We at Niksun Ad. World Inc., has always tried to be at par with evolving advertising trends. The important part being the advertiser is whether the advertisement had an impact on his customers at the very point of time. 

For instance, when you put an ad in a newspaper or Television you had really no way of knowing if that had made people walk through your door. But when you advertise online, you can see where your audience clicked, how far they clicked into the process, whether they got all the way to making a purchase or not. So it’s far more accurate in that way and you can check the results.”

The new-age advertising has actually changed the way we use to see traditional advertising. In a way it is becoming obsolete. Television and radio, for example, have fallen a lot and all thanks to the streaming services that are available. It is because people are moving online. They no longer sit in front of the TV when they can watch the same show without any ads online. Moreover, online marketing channels tend to be better targeted. You only pay for reaching people who may actually have an interest in what you have to say. 

We can say that the advertising world has revolutionized the reach of small businesses while demanding more from already established businesses. While many people have complained about this new world, it has spelt opportunity for many others. 

Niksun believes in learning new things and adapting to the new technology. We believe whatever is the scenario right now, it will not be wrong to say that the ideating and planning remains on the top when we say advertising, whether it is traditional advertising or the new age advertising. Niksun Ad. World Inc. pride ourselves to be pioneers in using cutting-edge technologies, cameras and workflows that offer cost-efficient outlook towards telling your brand story. 

So what are you waiting for???? Let’s advertise!

About Niksun Ad World Inc.

Niksun Ad. World Inc. is one of the best branding and advertising agencies in ahmedabad that has been connecting more than 200 brands to their customers since 1993. We at Niksun incorporate accurate marketing, branding, creative innovations and experiential advertising history to help power your brand from a thought to the homes and hearts of your customers.

Get in touch for a free consultation on or call on +79 26402971 | +79 26407971.

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