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How to make your Website SEO Friendly in 10 steps

Updated: Apr 8, 2021

If you’re a business owner and trying to make a good and high ranking website, there is one magic term I am sure you would have heard of - SEO.

SEO stands for Search Engine Optimization and it essentially involves the practices to grow the quality and quantity of traffic by increasing the visibility of a website in SERPs (search engine result pages).

During the initial stage, there was a lot of skepticism and spamming in the name of SEO. Considering that, Google now updates its algorithm oftenly to make sure that only good and correct practices are implemented by website owners on a daily basis. Good practices are the techniques that not only rank a website higher but also help people find the relevant and accurate information effortlessly. In the SEO world, it's called White Hat SEO techniques.

Mainly, SEO is not only to serve the business owners or bloggers but mostly the users, who are your potential visitors, happy followers, satisfied customers and dedicated brand advocates.

Things to consider for SEO while designing your website

While designing a website, it is important to keep a basic SEO checklist in mind for it to be more user-friendly and visible in the depth of the internet.

  • Make sure the website is structured and clear

The way you organise your website’s structure is crucial for SEO and your visitors both. If your site structure is perfect, it will be easy for search engines crawlers to find the pages, sub pages and index them. It also helps the user to navigate smoothly.

There’s a three click rule that says any information on a website should be available to any user within three clicks. So one should plan the site structure accordingly.

  • Include one primary keyword in the page URL

The web pages on your website can rank for as many keywords as you’ve used. But the best way is to focus on only one keyword and include that primary keyword in the URL address. It helps the search engines to identify that the information provided by that URL is perfectly related to that particular keyword.

  • Use hyphens (-) and not underscores (_) in URL

When you use underscores, the search engines usually identify and consider it as one word. This means that the search_engine_optimisation will be treated as ‘searchengineoptimisation’ by search engine crawlers. Using hyphens (search-engine-optimisation) will separate them.

  • Use a static URL address and not a dynamic one

There are two types of web address: static and dynamic

A static URL looks like:

While a dynamic URL looks like:

For search engines it does not matter much, they can understand both URLs easily. But from human perspective, using dynamic URL is complicated.

  • Keep the URL address brief and descriptive

A visitor should be able to tell what a website is all about. Making a URL address brief and descriptive works in the favor of keyword optimization and it also helps the user to understand what to expect from a particular website. It makes finding relevant information easier for the user.

  • Make sure to use ALT attributes to all images

Search engine crawlers can't read images, they read ALT text instead, So don't forget to use an ALT attribute to help search engines better understand the meaning and context of the image. One should use keywords for describing images and make it bold. This way search engines can know that this part of the post is really important for the readers.

  • Include keywords in website content that will work for you

Keywords are very important when it comes to SEO ranking. This is more or less a part of on-page SEO. Once a good SEO strategy is built, you will find out what words are used by the searchers to find the websites like yours. With a good amount of keywords in your hand, you’ve completed half of your job. One of the easiest ways is to use Google Keyword Planner. This tool is free for everyone and you can have some variety of keywords by using the keyword planner tool.

  • Use different type of keywords naturally

There are three types of keyword: generic, broad match and long tail keywords

Each type of keyword attracts different types of traffic.

Generic keywords are specific primary words like “seo optimization”, “seo tips”, “seo keywords”, or  “seo strategy”. Generic keywords attract a good amount of traffic but at the same time they are also highly competitive keywords.

Broad match keywords is a mix of main keywords plus it also shows the relevance for a website. They usually sound like “SEO ranking tips for startups”, “seo tips for beginners” or “on-page seo techniques”.

While long tail keywords are long phrases that people type while searching on search engines. They looks like “how to make SEO friendly websites”, “which are the tools used for site optimization” or “what are on-page SEO techniques for SEO ranking”. They do not bring a lot of traffic but are used with an intention to increase engagement.

  • Maintain and publish high quality, fresh and keyword rich content

The most important factor for seo ranking is the website content. If you provide valuable, fresh and actionable content to users, your website will rank high in SERPs. To get the best results, you will need to update your website content on a regular basis. That is imperative to keep the information fresh and your readers interested.

We hope that these basic seo tips will give you a good start for making your online presence more visible and user friendly.

About Niksun Ad World Inc.

Niksun Ad. World Inc. is one of the best digital marketing and advertising agencies in ahmedabad that has been connecting more than 200 brands to their customers since 1993. We at Niksun incorporate accurate marketing, branding, creative innovations and experiential advertising history to help power your brand from a thought to the homes and hearts of your customers.

Get in touch for a free consultation on or call on +79 26402971 | +79 26407971

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